Using Swipe Files
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Using Swipe Files
Build a library of marketing inspiration. Swipe Files help you collect and organize examples of great marketing, copy, and design.
Accessing Swipe Files
Navigate to the Swipe Files page from the sidebar or navigation menu.
Getting Started
Preloading Starter Categories
If you're starting fresh, you can load pre-built starter categories:
- Go to the Swipe Files page
- Click Preload Starter Categories
- A set of ready-made categories will be created for you
Creating Custom Categories
- Click Create New Category
- Give your category a name (e.g., "Landing Pages", "Email Subject Lines", "Ad Copy")
- Start adding swipes to your category
Browsing Your Library
- Category grid — See all your swipe categories at a glance
- Swipe counter — The total number of swipes in your library is displayed
- Visual layout — Categories are displayed in a visual grid for easy browsing
Organizing Swipes
- Group swipes by topic, format, or industry
- Create as many categories as you need
- Browse your collection when you need inspiration for new content
Tips
- Save examples from competitors, industry leaders, and successful campaigns
- Organize by content type (emails, landing pages, ads) for easy reference
- Reference your swipe files when describing what you want BarnumPT to create
Frequently Asked Questions
A:
A swipe file is a collection of marketing examples — ads, landing pages, emails, headlines — that you save for inspiration. It's a common practice in copywriting and marketing to keep a library of proven examples to reference.
A:
Yes, you can create custom swipe categories to organize your collection however you like.
A:
BarnumPT offers pre-built starter categories to get your swipe file library started. Use the 'Preload Starter Categories' feature to load them.
Need Help?
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